Have you tried marketing jargon bingo yet?
Amsterdam-based digital marketing and customer experience agency Mirabeau and its 260 staff will join Cognizant’s digital business once the acquisition is completed.
Mirabeau works across multiple industries, including financial services and banking. In this sector, its customers include ING and MoneYou (ABN Amro’s digital banking subsidiary).
The agency was set up in 2001. It specialises in customer experience design, marketing, development and cloud services. It designs, builds and manages online platforms and “creates additional value by revolutionising the digital customer experience”. (Got your marketing jargon bingo card? Bingo!)
“The most successful companies are the ones that combine marketing, operations, and technology to drive comprehensive digital transformation,” comments Adjan Kodde, CEO of Mirabeau. He feels that by joining Cognizant, Mirabeau is “even better positioned” to help its clients on their digital journey.
